Safelists are online communities composed of people who joined them for the specific purpose of advertising and viewing the advertising of others. You can advertise to all other members of each Safelist without worry about the spam police. We are told the "money is in the list." But until you have created your own list, safelists, mailers, and solo ads are a great way to promote your business and products. Email marketing is just one of a number of ways to promote your business and products online. Want to build your email list fast, or get the word out about next week’s product launch? Some marketers swear by solo ads. And while solo ads can work, they’re not for every business! Ranking safelists and mailers can be very subjective. But using tracking tools helps determine results in terms of views, click through rates, and conversions. Safelists seems like an easy solution to leads, but you MUST use them correctly if you want results!